Understanding What the Credit Crunch Means for Key Groups

Newspapers and magazines have been filled with images of the Great Depression for two weeks as the stock market has rocketed up and down. Many Americans are now wondering exactly what is a good credit score. Some are looking at 401k accounts that have dropped 45% or more seemingly overnight. In order to actually remember the Great Depression, however, a person would need to be 79 years or older. That stock market crash happened in 1929. The images of shanty towns and bread lines are terrifying even today, but are they realistic? What does the current situation mean for younger Americans, especially students, minimum wage workers, and small business owners? How will the credit crunch affect their lives and livelihoods? what is a good credit score

For students, many of whom have never been forced to make a difficult choice in their lives, some hard realities are in the wind including:

• Shrinking college funds at just the time the money is needed. This translates to a greater need for financial aid and grants, sharp curtailment of out-of-state educational choices, and the potential need to work during their university years.
• Tighter requirements for student loan and grant applications, especially those from private lenders. Additionally, with more students needing this money, there will be less of it to go around.
• Setting up a different time table. Completing a college degree could take longer for students who must work and who can therefore not take a full class load.
• More uncertainty in the future. Depending on the state of the economy at the time, graduating students may not be able to find a job, especially if they chose to major in a field that is overly saturated with workers.

There is also the real factor that if these students require more financial aid and grant money, they are going to enter their working lives already saddled with a heavy debt burden that may keep them from taking other major steps in their young adult lives like marrying or acquiring a first home.

These college students will be getting an early taste of what the minimum-wage American worker has been experiencing for years. At the end of July 2008, the minimum wage in the U.S. went from $5.85 to $6.55, an increase of 12 percent. That still means, however, that a full-time minimum wage earner makes only $13,624 a year. The poverty line for a family of three is $17,170 a year.

These are people who depend on credit for the major purchases in their lives. They are used to having to pay off cars and appliances, but they are also the first sector of the economy to be hardest hit by a factor like $4 a gallon gasoline. Do they feed their kids or buy gas to get to work?

For people already living paycheck to paycheck, an inability to get credit means deferring any major purchases, which in turn affects the broader economy as it depresses the state of retail sales. Those figures dropped 1.2 percent in September, the third declining retail month in a row, and the largest drop since August 2005. That’s a sure sign that the American consumer is feeling unprecedented financial pressure.

That pressure, in turn, affects the small businessman who will see a commensurate drop in profits that will change his ability to:

• buy and maintain inventory.
• improve and maintain equipment.
• hire workers and provide benefits to them.
• maintain his present workforce.

In a financial situation like the one currently being faced by Americans, discretionary spending is the first thing to go. Any business that can be defined as a luxury, for instance hiring someone to cut the lawn or clean the pool, will feel the crunch first. With limited lines of credit to weather the storm, many of these businesses will go under.

When the nightly news talks about the new scarcity of the auto lease agreement or warns of the rising number of home foreclosures, it’s easy to imagine those things being a problem for someone else. When you have to tell your child he can’t go to the school of his choice? When you find yourself walking to work because you can’t afford gas? When you have to let your workers go? That’s when the credit crunch gets personal and close to home. Will it happen? It is happening. Will it get worse? That is more difficult to answer, but most analysts agree there is no quick fix for the current situation and people should expect little improvement until some time in 2009 at the earliest.
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Game Site Update

Well its been about a month and a half now since I purchased my online arcade and things aren’t going quite as planned. Two months ago I had envisioned having a ready made game site that I could have loaded onto the server along with my blog and another website of mine: www.experiencenewthings.com (blog turned game directory). I also thought that after a month or two the site would be full of gamers and have already paid for itself a couple times over. To my chagrin this has not proven to be the case. While things aren’t going bad they just aren’t like I expected.

Cost/Benefit Analysis

Right now the numbers don’t look good, but I am still optimistic that I can turn them around. The expenses significantly outweigh the income that I am currently receiving. While the game script was a one time expense I have yet to recoup that and am currently not making enough on it to pay the $105 annual cost of the domain name and hosting service.

The costs:
Game site script –         $250
Domain Name -             $10
Web Hosting Service – $ 95
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Total Costs:                    $355 (first year)
+$105 (subsequent years)

Last month I made a little over $2.00 in adsense advertising on my game site. This month I am projecting just under $4.00. Yea thats two dollars and four dollars not two hundred or four hundred. One thing that I didn’t count on when adding adsense to this site was how cheap the pay is for the ads that my site attracts. I average less than $0.05 per click and a lot of patrons are not going to click your banners so that means that I need a ton of traffic if I expect to make any real money using adsense. I am considering looking into other means of advertising on my site.

Traffic

So if it takes 20 clicks on my site to earn me 1 dollar and one in two hundred people click on one of my banners, then it would require my site to get 4000 visitors just to earn a dollar. Right now I am averaging 200 visitors a day. Those 200 visitors play an average of 2.5 games each for a daily total of about 500 games played per day. At the end of last month I hit my first milestone 10k games played. This month the sites on schedule to have 25k games played which is a 50% increase from last month to this month.

Currently my game site is still not ranked by google’s page ranking system. This makes it a little hard to exchange links and improve traffic. Also once I am ranked I hope to improve my search engine result status. So I look forward to getting my page ranked as it should help boost traffic. I’m hoping for a high page rank, 3-5 would be awesome.

I am also looking into other methods of boosting traffic. Some possibilities include: directory submissions, link exchanges, and social networking ( word of mouth is great advertising!)

Site Maintenance/ Upgrades

While the game script I bought was pre-made and ready to go from day one (which saved me a lot of time and effort) there is still significant work to make enhancements to the site that will distinguish my site from all the other game sites out there. So far I haven’t gotten around to any of the heavy lifting as far as enhancements go. I have added several new games and continue to add games daily. Major work that I have slated for the near future include redoing the entire theme of the site including background, graphics and logos (possibly music?). And the other major task is rewriting a couple of the methods in the game site script to perform a few extra functions that I think are really important such as sorting the games by top ranked or most played.

Then there is always the constant maintenance of adding games, checking out and fixing user reported errors, responding to user email and requests to exchange links or promotional offerings. All of this stuff takes time, but as I mentioned earlier I am still optimistic that I can really turn my game site into something special.

Future Plans

As I stated above I still have a lot of work cut out for me in regards to building traffic, enhancing the website, and becoming established. At the top of my agenda are the site enhancements including revamping the site theme. I think it is important to get this done before I have a large customer base, people often don’t like change. As soon as that gets done I will dedicate the majority of my time to just increasing traffic. Customers are the driving force for any business, so its important that I get the word out. After that I will re-evaluate how everything is doing and see if I can identify what I am doing well and what needs improvement and work from there.

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How Not To Make Passive Income

I basically took last week off blogging because it was starting to get overwhelming. I am on summer vacation but you would never know it. I am working between 30-40 hours a week, working on this blog, and working on the other two businesses I have been writing about for a while now. All this with slow results was starting to get to me so I had to take a break. Sorry guys :) . I will try to start posting a little more frequently. Over this break, I figured something out:

Blogging is not passive

Before I started blogging, I read a bunch of those make money online blogging sites. All of them seemed to say that blogging was easy and you can make lots of money doing it. Well maybe I still believe that you can make lots of money (even though I haven’t done it yet),but I don’t believe its easy.

I admire all other bloggers who post everyday or even more often than that. I find it tough to post once a week. The fact is, it takes lots of time to write articles and promote your site.

Why is it hard?

For me the hard part is coming up with ideas to post about. I enjoy reading other personal finance blogs and writing my own if I have good ideas. The thing is, coming up with fresh, good content is much harder than it sounds. Before I started, I could easily come up with dozens of ideas. Now that it has come time to write about them, it ain’t so easy.

Well I guess the whole point of this post was to tell anyone out there who was considering starting a blog to think it though. Try writing 20 posts before you even start blogging that way you can see if you enjoy doing it. Blogging will probably take at least twice as much time as you anticipated and you won’t earn anything for the first few months. So just know that when you are getting into it. Make sure you choose a topic you love. I did and thats the reason I think I have lasted this long. I hated English in high school (mainly b/c I didn’t like to write). Yet I chose to blog anyway. Real smart eh?

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